First Insight：2012年开发独家时尚系列-利用消费者洞察白皮书（英文版）

“New products and expansion into new categories remain the leading drivers of revenue growth,” according to a recent Gartner study of 87 apparel manufacturers, wholesalers and retailers published in Apparel Magazine on June 1, 2012. “It is no surprise that a significant number of new product launches are deemed failures. Top reasons for failures include product cost issues, being late to market or missing demand, and experiencing inventory shortages that lead to supply disruptions and missed