Tinuiti：2024年第一季度数字广告基准报告（英文版）

Across the major US digital ad platforms of Amazon Sponsored Products, Facebook, Google search, Instagram, and YouTube, year-over-year spending growth largely held steady from Q4 2023 to Q1 2024. The exception was Instagram, which not only grew advertiser investment the fastest of these platforms for the fifth straight quarter, but saw a seven-point acceleration in advertiser spending growth to 34% Y/Y.