inRiver：2024年美国制造商数字商务基准研究：消费者品牌与工业制造商的数字化成熟度与市场进入策略分析报告（英文版）

Businesses that make and sell products must master digital commerce. In this report, we assess their progress and establish digital commerce benchmarks. Specifically, we examine how consumer product brands and industrial product manufacturers bring products to market. We selected these groups based on what they have in common: They both design, make, market, and sell physical products through multiple channels. This study documents how various segments of these groups use, succeed, and stru