阿蒂法：2025年AI变革搜索领域：对用户、营销人员及品牌的影响洞察报告（英文版）

Search is always evolving — from how it looks, the way it works, and the features made available, to the way people search and the platforms they turn to. We’re undoubtedly at an inflection point but it’s been coming for a long time. The moment we are in is part of a much longer timeline of change, shaped by new technologies, shifting behaviour, rising expectations, and growth. So before talking about how to adapt to these changes, I thought it’d be helpful to look back. This section explores