xAd：移动广告投放技巧（英文版）

Campaign Design for Driving In-Store VisitsThe 2014 Association of National Advertisers’ (ANA) annual survey of leading marketers listed data and measurement as two of the top challenges in advertising today. With billions of dollars being spent by brands and agencies, quantifying campaign success and proving ROI is essential. Online advertising gave rise to the digital cookie that allowed marketers to analyze online behavior and advertising’s direct influence on online sales. But online sales a