Audacy：2024年音频广告行业趋势报告：从创意到AI的行业变革趋势（英文版）

Over the past few decades, rightbrain emotion in Audio advertising has taken a backseat to more product-centric messages, heavy on the CTAs. Now savvy marketers are courageously stepping outside of their comfort zone to bring back right-brain approaches based on empathy, relationships, and human connection. How do you activate right-brain creative? It's all about brand personality. By helping audiences go beyond listening to truly feeling, these ads engage our emotions, become more memora