Winterberry Group：2024年直邮营销研究报告：精准触达、数字化与动态化塑造全渠道营销的未来（英文版）

Huddled around board tables on Madison Avenue and elsewhere, agency executives are working feverishly to address client demand for new marketing strategies, powered by a combination of emergent technology and captivating content, that both build awareness and deliver clear, incremental outcomes—breaking through outmoded distinctions of “upper-” and “lower-funnel” campaigns. Hunched over their keyboards and spreadsheets, digital advertising professionals are wrestling with the skyrocketing cos