Dentsu电通：2024年消费者洞察：假期购物趋势及零售业营销策略研究报告（英文版）

As almost 2 in 5 consumers plan to use AI for holiday planning, 83% of those users trust it more than their friends and family for gift recommendations — yet 1 in 3 would still feel disappointed if their gift came from AI. Consumers are looking ahead to a future of AI assistants. While consumers are using AI to generate the standard recommendations for gift ideas or meals, some envision a future where AI becomes their ultimate holiday assistant, handling everything from purchasing gifts to ma