黑天鹅数据：2022年如何在个人护理领域进行创新报告（英文版）

Consumer needs in Personal Care are becoming increasingly diversified—and challenger brands are tapping into emerging growth opportunities first. They think digital-first, using social media trends and influencer marketing to their advantage. But social media isn’t just about promoting existing products. It’s also an invaluable source of consumer insights, helping brands fuel successful new product development. So, how are you leveraging these insights to drive your brand’s growth strategy? T