DoubleVerify：2025年人工智能、自动化与数字广告的未来研究报告（英文版）

AI is a tidal wave ready to unleash potential in the workforce — while adoption is a dam containing it. In a report this year by McKinsey & Co., research revealed that 92 percent of companies plan to increase AI investments, while only 1 percent of leaders reported full maturity of deployment. The report overall suggested that the "biggest barrier to scaling is not employees — who are ready — but leaders, who are not steering fast enough.” Within the advertising industry, AI has gone