TrustRadius：2024年B2B采购脱节报告：品牌危机之年（英文版）

The decision process has changed yet again. Buyers are creating a short list and usually go with their first choice; research is done to justify their decision to the larger buying group. To make the short list from day one, your product must be top of mind before a buyer begins the research process. Vendors with market mindshare are securing their space at the top of a buyer’s short list. The long and short of the infamous short list Most short lists (63%) include two to three products and 9