Pixalate：2024年Q2全球移动网页点击欺诈基准报告（英文版）

Since click-throughs often drive a market premium, they are a common target for fraud schemes such as bot traffic. However, determining IVT (including fraud) for click traffic is challenging because regular click traffic and IVT click traffic look similar in many ways. In addition, mapping clicks to impressions is challenging due to timing considerations. Pixalate is able to map clicks to impressions, and flag clicks for IVT using our Click Fraud Detection technology. Pixalate supports detection