Pixability：2025年英国YouTube和联网电视代理商调查报告（英文版)

Most agencies are increasing or maintaining investment with very few decreasing YoY Over half of agencies (59%) say they saw an increased investment in YouTube from their clients in 2024. Going into 2025 we will continue the trend of many agencies (54%) planning to increase spend on YouTube, and about a third (32%) staying steady. Very few saw a decrease in 2024 (5%) with even fewer predicting a decrease for 2025 (2%).