Marigold：2024年关系营销趋势：品牌排名报告：消费者需求个性化差距及客户忠诚度研究（英文版）

In an era of high consumer expectations and equally impressive advances in AI and marketing technologies, there exists a clear path forward for brands to win the day: relationship marketing. The proof is in the numbers. Consumers want personalization. They want to be treated like individuals. They’re frustrated with one-size-fits-all marketing and are willing to reward brands who can transcend that antiquated form of marketing with their dollars. But loyalty remains a key challenge. Brands’ l