世界银行：透过玻璃墙的虚拟窗口？低流动性女性企业家的数字化（英文版）

Social norms and childcare responsibilities often constrain women’s mobility and work. This paper investigates the promise of digitalization in unlocking the growth of home-based businesses, an economic lifeline for women in developing countries. To do so, Jordanian female entrepreneurs were offered access to virtual storefronts through Facebook business pages, as well as access to an online digital marketing training created in collaboration with local social media influencers. After six mon