Tealium：2024年数据差异化时代制胜之道：化数据为竞争优势与核心资产策略研究报告（英文版）

AI and Machine Learning thrive on clean, consistent data  Customer experience (CX) excellence demands data updated and activated in real time  Privacy regulations and evolving consumer expectations mean that if you don’t have consent to use the data, its value disappears; in fact, it can introduce risk to the business Data differentiation means organizations with the best data win; those without it will be left behind. And to be the best, you’ll need excellence across collection, consent, a