Arc XP&Digiday：2024年出版商流量状况报告：搜索流量和推荐流量的演变及其影响（英文版）

Publishers have faced many changes in recent years, ranging from shifting algorithms across social media platforms to the rise of generative AI and constant updates from Google — and now, the start of the first phase of the cookie’s demise. With this, publishers must address the shifts — and declines — in search and referral traffic. Search traffic, users directed to a publisher’s site via search engines, has declined overall for most publishers, especially with Google’s changes and consumer