SuperAwesome：2025年美国节假日礼品消费洞察报告：家庭、粉丝群体与愿望清单分析（英文版）

How Fandoms are Fueling Festive Spending Kids and teens are excited to spend the holidays immersed in their fandoms. These fandoms influence identity, social circles, and the stories young people want to be part of - and for brands, being a bystander is no longer an option. Whether it’s aligning with established fandoms or tapping into your own community of fans, leveraging these emotional connections is key to earning a spot on the wishlist.