艾意凯：2024年健康和保健（H&W）七大消费者原型分析报告（英文版）

The health and wellness (H&W) market has become significantly more diverse and dynamic, with an expanded range of consumer attitudes towards their physical and mental well-being. In this special report, L.E.K. Consulting provides a comprehensive analysis of the diverse landscape of H&W consumers, identifying seven distinct archetypes based on their unique preferences and behaviors.

The report delves into how the seven archetypes view new and emerging dimensions of