Optimove：2022消费者对在线零售商的信任报告（英文版）

The Optimove 2022 Consumer Trust of Online Retailers Survey underscores that loyalty and trust are inextricably linked. Our survey of 406 US consumers fielded in the fourth quarter of 2022 shows that consumer trust of brands must be earned every day. Let’s start with the significant cost of mistrust of a brand -- more than three quarters (77%) of consumers unsubscribe from brands because they feel their information is being misused. More than half of respondents (55%) said they do not trust b