MMA：2024破除营销中追求长期增长和实现短期销售之间的神话白皮书（英文版）

For smaller share brands like Ally, with limited marketingbudgets compared to competitors, targeting MovableMiddles can even the playing field by allowing marketers tosqueeze a higher return from advertising dollars.

Using the Movable Middles identified from survey data asa seed for lookalike modeling, Ally and TransUnion applieda segmentation framework and successfully built twoaudiences rich in Movable Middles - then tested* themagainst other strategies.