eMarketer&LiveRamp：2024年美国快消品行业（CPG）行业广告支出报告（英文版）

The CPG industry will maintain its status as one of the biggest ad spenders. It will account for 16.5% of the $302.77 billion digital advertising market this year—its highest-ever share and second only to retail. ■ CPG digital ad spending growth in 2024 will outperform the average across industries. Overall, digital ad spending will grow 12.6%, but CPG will manage a 16.6% increase, reaching $49.95 billion. That will leave CPG in third place in the growth rankings among the 10 industry vertica