IBM商业价值研究院：2024生成式AI在保险行业中的潜力与应用报告（英文版）

Industry executives anticipate using gen AI to fuel competitive advantage with improved sales, customer experiences, and organizational capabilities—but they are wary of the risks to cybersecurity and operations as well as the issues that can arise from inaccuracy and bias.2 Regardless of the insurer tendency for prudence and risk mitigation, the pressure is on to seize the opportunities. 77% of industry executives said they need to adopt gen AI quickly to keep up with rivals.3 As insurance orga