Emarsys：2024年阿联酋客户忠诚指数报告（英文版）

When examining the key factors driving brand loyalty among UAE customers, we see patterns consistent with global trends: high-quality products are the top factor positively influencing loyalty, while poor customer service remains the leading negative factor. However, other trends have emerged among UAE residents, highlighting the growing importance of brand’s sustainability practices, social presence, market leadership, and the provision of regular, meaningful discounts. At the same time, the