MarTech：2024年营销技术更换报告（英文版）

We knew marketers would be scrutinized in 2024. Their budgets would be watched closely. The return on their spending — on tools, on campaigns, on people — would be monitored carefully. But more than at any point in the past five years, 2024 was the year where costs were the top factor for marketers replacing an existing piece of martech. And it wasn’t particularly close. More than 60 percent of the respondents to the 2024 MarTech Replacement Survey who replaced a martech tool in the past year