TEH：2025年全球创意行业洞察与未来趋势报告（英文版）

This report dives into the work our world-class juries deemed Pencil-worthy in 2025, presenting takeaways fresh from the One Show jury deliberations. We dove into thousands of entries and analyzed discussions with the One Show juries to arrive at six key insights. In the pages that follow, we will distill the trademarks of Pencil-winning work and present predictions on where creativity is headed next.