RollWorks：2025年更智能的数据，更强的广告：如何通过高影响的B2B广告赢得客户报告（英文版）

Compared to traditional campaigns, taking an account-based approach takesa bit more research and groundwork to nail your audience. After all, that's thepoint-the clearer you are on your audience, the more you'll be able to letyour ads do all the hyper- focused targeting and messaging needed to see mega results. So, before you even create-let alone publish-your first ad, ask yourself:. Who are we trying to reach? Have we built our lCP? (Psst, no worries if youhaven't- we have a tem