Optimove：2025年通过人工智能和敏捷工作流程加速营销影响报告（英文版）

Today’s marketing landscape is defined by constant change, rising complexity, and growing customer expectations. Marketing teams face pressure to move faster. Traditional workflows slow execution and limit personalization. AI offers a path forward, enabling faster insights, content creation, and campaign optimization. By reducing dependencies, AI empowers marketers to work more flexibly, respond in real time, and deliver more relevant customer experiences. Forrester surveyed 153 decision-make