Bizrate Insights：一年的洞察-回顾Heuritech的2022年报告（英文版）

It’s interesting to note that field giants like Adidas, Nike, and Puma have promoted fashion-forward sportswear lines through 3 strategies to respond to different consumer segments. The first strategy has been addressing mainstream customers through the hip-hop and pop-culture scene. Brands have collaborated with celebrities like Kanye West (Ye) or Rihanna and help them launch a completely new line rather than just a capsule collection. These artists help reaffirm a brand’s impact in fashion