Lob&Comperemedia：2024年北美直邮营销状况报告（英文版）

The State of Direct Mail Marketing delves into the core of the direct mail channel, shedding light on its current use, the pivotal role of data in shaping campaigns, and the channel’s effectiveness in driving response rates, conversions, and return on investment. It also looks at how the evolving macroeconomic climate has impacted marketing budgets and the adoption of technology platforms, serving as catalysts for operational improvements in the channel. This report is more than mere data; it