DISQO：2025年消费者趋势报告-洞察力以改善每个品牌体验（英文版）

As we head into a new year, with a new president and half a decade out from the start of the COVID pandemic, we see consumers settling in and feeling a little better about the future. They are slightly more optimistic about 2025 and the next five years than last year. We see a slight uptick in positive and neutral sentiment and downturns in negative sentiment. Those who felt very negative about the approaching new year saw the most significant decline at seven percentage points. Consumer sent