Pixalate：2024年第三季度亚马逊Fire TV异常与欺诈性捆绑ID风险报告（英文版）

This report provides insights into a common challenge in Connected TV (CTV) advertising - the usage of Bundle IDs to identify apps and the challenges around mapping these Bundle IDs to the actual apps. Unmapped Bundle IDs are problematic for targeting, reporting, and may also be indicative of fraud/spoofing. These findings are based on over 2.2 billion open programmatic ad impressions across CTV platforms analyzed by Pixalate in September 2024. These are some of the main reasons for Amazon Fi