ncsolutions：2024年通过创作者内容和营销科学建立品牌忠诚度报告（英文版）

ON’T SCROLL past this page. Not if you’re itching to attract the attention of American consumers — especially younger generations, who have mastered the art of the scroll. Generation Z (born between 1997 and 2012) puts social and entertainment apps at the center of their worlds, and they turn to influencers and creators for laughs and lessons. New to the workforce, they have more disposable income at their fingertips. Brands want to connect and engage — and build long-lasting relationships — and