Totem：2024中国市场营销与媒体评论报告（英文版）

This yearly report (we’ve been running for 9+years) is designed to bring China’s marketing and branding landscape into sharp focus - for marketing leaders.

For brands already in China, we hope to provide the necessary insights to stay a step (or two) ahead. For brands not yet in China, it should provide a framework to evaluate growth possibilities. And, for brands considering a pivot to Asia, some perspective on China’s important place in the region.