Wunderkind：2025年消费者心理学释放：一年四季起作用的高峰季节策略报告（英文版）

The timing of holiday shopping reveals much about consumer planning and prioritization. In 2024, a significant portion of consumers began their shopping early to secure deals and avoid the rush. Notably, 22% of shoppers started in September or earlier, with another 14% beginning in October to take advantage of early sales. Meanwhile, 19% of consumers initiated their purchases in early November, and 22% strategically timed their shopping for Black Friday or Cyber Monday. Conversely, 17% waited