moving walls：2025年及未来越南户外广告与数字户外广告白皮书趋势创新与市场预测（英文版）

As we approach 2025, the 0ut-of-Home(00H) advertisinglandscape in Vietnam is expected to evolve significantly,shaped by both global trends and unique local factors.Brands in Vietnam still predominantly rely oh traditional00H methods such as static billboards and transit ads,However, the slow shift towards programmatic digitalout-of-home(D00H)advertising has started to gainmomentum in urban areas. This white paper aims toexplore the key developments expected in 2025, includingthe growing adopt