Totem：2024年中国品牌领军人物调查报告（英文版）

2023, in China, was a year of wait-and-see for marketers and consumers alike. As the year inched along, confidence was slowly chipped away at, as the anticipated return to heady times never materialized. This erosion of confidence is reflected in the results of Totem’s 2024 brand survey. For this year’s survey, we had 90 senior brand leaders provide insights on where they see the market and the plans they are putting in place for 2024.