Imagino&Digital X：2024年企业数字化营销变革及AI应用研究报告（英文版）

Welcome to our first ever DigitalX report. It arrives at a moment when, after years when it seemed as if there was an industry consensus around best practice within digital marketing, retailers and brands are looking anew at questions around how they best engage with customers across channels. Two main factors have played in to this new emphasis on how to communicate and engage with potential customers. Firstly, as technology has improved, businesses are better able to understand consumer beh