Brand Finance：2024年最有价值和最强大的酒精饮料品牌年度报告（英文版）

Moët & Chandon is the most valuable Wine and Champagne brand with a brand value of USD1.4 billion

Moët & Chandon is the world’s most valuable Wine and Champagne brand with a brand value of USD1.4 billion. Moët & Chandon’s brand value has risen 9% year-on-year, mostly as a result of a strong financial performance. Driven by its value strategy, LVMH’s champagne business posted growth, with strong performances in Europe and Japan, mitigating the impact of an unfavourable macroe