Veeva：2024年数字化HCP参与指南报告（英文版）

In 2021, almost 70% of healthcare providers (HCPs ) are digital natives1 . Their experiences with mobile, social, and digital technologies in their personal lives are shifting their expectations for business interaction. They expect personalized, relevant, and frictionless experiences regardless of where they are or how they interact. This “consumerization” effect has been underway for some time, but the life sciences industry has been slower to react. A 2017 survey of HCPs1 found nearly 60%