MikMak：2024年通货膨胀和商业营销报告（英文版）

Brand manufacturers' margins will continue to compress in 2024. As a result, brands will need to perfect pricing elasticity, tap into consumer habits, and make sure advertising dollars are driving profitable growth. According to the MikMak Shopping Index, online basket sizes have decreased over the past year. Profitero’s study revealed that 58 percent of US shoppers and 55 percent in the UK will check deals and prices online before completing their in-store shopping trip. Similarly, 50 pe