comScore：2015年网络营销和电子商务展望（英文版）

Local Online Advertising Conference 2015 The Rise of the Digital Omnivore Update on Digital Commerce A New View of Online Advertising The Future of Digital Payments Key Findings: Mobile and Digital Commerce Mobile digital engagement has surged -- to the extent that marketers MUST have a mobile strategy. However, overall usage of the desktop has not declined, so marketers also need to maintain a desktop strategy. Apps have become the majority way of accessing the internet. The app challenge for m