imagino：2024对话时代的商业-以数字消费者的步伐进行真正的讨论报告（英文版）

Today’s retail reality is that consumers want a personal relationship with retailers akin to the relationships they have with their friends, families and colleagues. They are happy to be marketed to, but it has to speak to them – and it has to be at the time of their choosing and the channel of their choice in that moment. It has to be conversational. This is a tall order for retailers, but not an impossible one. Awash with data and replete with technology, to meet these demands retailers nee