Millward Brown：2015年数字化媒体趋势前瞻（英文版）

Millward Brown：2015年数字化媒体趋势前瞻（Digital & Media Predictions） Second screen syncing brings greater multiscreen control Breaking down social and mobile silos Not just big - intelligent Paid advertising propels micro-video into the mainstream Digital advertising at 21: Marketers Get Savvier about Multi-Generational Multiscreen Marketing Programmatic gets creative Programmatic increasingly contemplates brand Consumer-focused location-based marketing blooms Native advertising more often gets it right