Famesters：2024年人工智能在营销领域的应用研究报告（英文版）

Here’s a brief outline of what AI is actually about. AI ranges from basic machine learning, used in everyday apps and voice commands, to advanced deep learning, like OpenAI's ChatGPT and Google's Bard, which evolve by integrating user data. The latest buzz is around generative AI, which exploded onto the scene in late 2022. Even giants like Google and Microsoft are on the AI board now. This technology, capable of creating text, images, and music, is pushing boundaries, though not with