凯度：中国快速消费品报告2015【英文版】

WINNING OVER SHOPPERS IN CHINA’S “NEW NORMAL”, China Shopper Report 2015, Vol. 11. Executive summary 2. Full reporta. China’s decelerating FMCG marketb. Pricing dynamics: Premiumization vs. commoditizationc. Channel evolution: China embraces smaller modern formatsand online shoppingd. Chinese vs. foreign brands: The battle continues3. Implications for brands4. About the authors and acknowledgments