First Insight:2022年消费者与零售高管之间的可持续性差距报告(英文版).pdf |
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First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania surveyed consumers and senior retail executives to compare their perceptions of consumer shopping habits, purchase behavior and influences driving sustainable purchase decisions. Results identified a significant disconnect between senior retail leaders and consumers when it comes to sustainability. The study found that: 1. Consumers are willing to pay more for sustainable brands and products t
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