WARC：2015国际广告预测（英文版）

Warc International Ad Forecast 2015/16We expect global advertising spend (based on 12 major markets) to increase by 2.3% in PPP terms at current prices in 2015. This is a downgrade of 2.5pp from our previous report in December. Further growth, of 4.5%, is expected next year.Global adspend in real terms (taking inflation into account) is expected to rise by 1.2% this yearand 2.4% next year.Global advertising spend rose 5.1% at current prices in 2014, the strongest rate since 2011. The expected di