Tinuiti：2024年第二季度数字广告基准报告（英文版）

Against strengthening year-ago performance comparisons, most of the largest US digital ad platforms saw slower year-over-year spending growth in Q2 2024 than a quarter earlier. Across Amazon Sponsored Products, Facebook, Google search, Instagram, and YouTube, only YouTube saw an acceleration in spending growth from Q1 to Q2, as a surge in impression volume bolstered investment in the platform. Instagram saw the strongest spending growth across major platforms in Q1, but it slipped to second p