凯度Kantar：2024年最具价值的全球品牌报告（英文版）

In a return to growth following the challenges of recent years,the total value of the Kantar BrandZ Global Top 100 Most ValuableBrands has risen by 20% year on year. A lot of the credit for this turnaround should go to theworld’s top tech brands, who have contributed $1.2 trillionof the Top 100’s $1.4 trillion growth versus last year. Thisreinvigorated tech contingent is once again led by Apple,which this year becomes the first ever brand to cross$1 trillion in brand value – a staggering achie